At Wasatch Container, we know that display packaging is more than just a way to hold products—it’s a powerful marketing tool. Over the years, packaging has evolved from a purely functional necessity into a strategic asset that grabs attention, builds brand recognition, and engages customers.
From Function to Branding
In the past, packaging was all about protecting products and making them easy to transport. However, as retail competition grew, businesses realized they could use packaging to stand out. Colors, typography, and creative designs transformed simple boxes into brand statements. Suddenly, display packaging wasn’t just about storage—it became a silent salesperson on the shelf.
Custom Displays That Make an Impact
With more brands fighting for attention, custom display packaging has become essential. Floor displays, counter displays, and endcap units started popping up in stores to hold products and create eye-catching moments that draw in shoppers. The best displays don’t just showcase a product; they tell a story and create an experience.
Engaging Customers in New Ways
Today’s display packaging is brighter than ever. QR codes, augmented reality, and sustainable materials add another layer of engagement. Whether it’s a box that tells a brand’s story or an interactive display that lets customers explore a product before buying, packaging is now an essential part of the marketing mix.
What’s Next for Display Packaging?
As trends shift, we see more sustainable materials, digital integration, and modular designs that allow brands to refresh displays with minimal waste. The future of display packaging is all about innovation, creativity, and making a lasting impression.
At Wasatch Container, we help brands turn everyday packaging into something extraordinary. If you’re looking for display solutions that do more than just hold your products, let’s create something memorable together.
